This calculator helps you decide if an initiative is worth doing and how quickly it pays back. Enter your current monthly spend, the expected performance lift (CTR/CR/AOV—whatever you’re moving), and the tool or media cost. Add time saved per week, your team’s hourly rate, and team size to quantify operational gains.
We compute monthly/annual incremental revenue, time-to-money savings, total annual savings (revenue + time), payback months, and ROI %. Use the results to:
Pick the right Play (e.g., Creative Testing vs. Lifecycle).
Set targets in the brief and approvals.
Share a one-liner with stakeholders: “Break-even in 2.3 months; ~186% annual ROI.”
Pro tip: run best/mid/worst by adjusting the lift and time-saved inputs; save each scenario for later.
